Arvind Poswal In India

EL CARTEL .... CORELDRAW

The poster is a diffusion technique information that leads to large audience, without having to invest large resources. Its communicative possibilities depend heavily on their technical and aesthetic quality and its proper location.

With the discovery of techniques of image reproduction as woodcuts and later Poster printing will acquire a great importance.

The evolution of graphic arts will allow the poster to get great artistic heights, the subject of interest from renowned artists from Toulouse Lautrec to Gaudí.

note is the French poster-nineteenth century and the abundant production that takes the political poster in Spain during the Republic and civil war.

SOME HISTORY OF THE POSTER:

• In 1477 William Caxton publishes in England, the first billboard, telling about the virtues of hot springs.
• In 1482 he performed the first illustrated poster in France. Is the work of artist Jean du Pré and printed in the workshops of the rue Saint Jacques in Paris.
• performed in Germany in 1518 which is considered the first art history poster advertising a lottery game that has been designed by the painter Albrecht Altdorfer, a pupil of Albrecht Dürer.
• not appear until 1763 which is considered the oldest known poster in our country is in Seville and is announced â € "how not-a bullfight.
• In this review by the advertising history deserve special mention nineteenth-century French posters, because nobody knew how to join art and advertising, achieving high artistic level.
• Jules Cheret (1863-1933. His knowledge of the lithographic technique and longevity allowed him to create a lot of posters, in which the woman is the protagonist as erotic advertising claim.
• Toulouse Lautrec (1864 - 1901), the bohemian French painter famous for his images of the dancers of the Moulin Rouge.
• Alexandre Steinlen (1859-1923) is of Swiss origin. A preference in these works, popular themes, landscapes and animals.
• Alphonse Mucha (1860-1939), Moravian home development, or worked in Paris where they became famous for his posters of actress Sarah Bernhardt French or the famous Moet Chandon champangne.
• The poster acquired great commercial and political development in Spain from the nineteenth century, thanks to innovations in printing techniques. In the commercial field are distinguished by their artistic quality, the work of Ramon Casas greatly influenced by Toulouse Lautrec.
• During Republic and Civil War English political poster was widespread as a means of political propaganda of all stripes.

SOURCE: http://tv_mav.cnice.mec.es/

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