Petechiae After Crying

Campaign White House defends

This week, as if it were a sign of something, closed several stages in the Peruvian Internet: 1. The Pezweon , the country's most successful webcomic, was declared a "decent" by Indecopi and therefore registrable as a trademark. 2 . D'Onofrio eventually have to pay almost one million and soles through the scandal, born of the protest on Twitter, the ghostly "ice to the sun." 3. " Keiko Not " ceased to be the largest political group of the Peruvian network.

"No Keiko" is the successful movement that used internetero cited as the paradigm that, in the network, it was easier to identify with the speech "anti" to enroll for a politician. There was a time when "No Keiko" had more fans than all the politicians on the Internet together. That changed this week.



The digital tsunami is, as we advance last week, Pedro Pablo Kuczynski. Since grabbing the testicles, real turning point of his campaign, his official Facebook page comes up at the rate of four thousand fans per day. At the end of this column, showed 120 000 followers. "No Keiko" walks in 114 thousand.



Now, a little perspective as to not confuse causes with symptoms. It is no coincidence that the leading candidate in Facebook is also the leading candidate in Sector A / B (29% according to today's survey of IOP - PUCP). As mentioned last week, popular sectors have just begun to migrate to the network of Zuckerberg, still predominantly Lima and A / B. The challenge for PPK will leap off the Internet.



Unlike Keiko Fujimori. On the Internet, Keiko is the equivalent of PPK in the real world is down and, for that matter, you can upload. But it does not and, apparently, not interested. Although Humala is worse than just her social networks, giving the impression that their Internet strategy is the same everywhere: do the dead man, floating without attracting attention and move to the second round without picking on anyone . His strategy is the same as all candidates: tweeting for the political pages, pics and videos of the campaign, digital portable and not much else.


Significantly " My Proposal " a space where people can propose ideas to govern the country better. Do not advertise a lot and its popularity has been cold, to say the least. It seems that they have done to accomplish, to get out of step, as if Fujimori's campaign had given up their ideas to convince people not belonging to their fans hard. In any case, for the moment, do nothing works.


The candidate we need is Toledo. He began leading the way in Twitter, technology thanking the possibility of politics without leaving Punta Sal and debated in 140 characters. Not doing badly so, but perhaps not enough for the final rush. PPK fans also surpassed it in him, a defeat more moral than real, but defeats the end of the day. It hurts more if you are the pointer.


Toledo has announced that in recent weeks concentrated his campaign in Lima and seeing the disaggregated surveys, really need it. And to conquer Lima will have to use social networks in a more clever of what until now has been doing.
network Flood warnings, as happened up and porn download sites can be counterproductive and payable to the idea of \u200b\u200b"multimillion dollar campaign" than its rivals're saddled with (in this respect, the campaign was pretty clever Castañeda: bought advertising, very timely, in MSN chats , the most popular chat tool of Peru, instead of saturating the entire web banners).


Is it worth spending energy and resources in a campaign online? The unbelievers remember this: The current mayor of Lima was the candidate most popular social networks and got there thanks to a difference of only 38 000 votes. In other words, three times less than the PPK found followers. In a country where every vote can make a difference, every tool and space support, each battle has .



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