A spiral with a @ in the middle is the new "country brand" of Peru
(EFE) .- The word "Peru" represented by the letter 'P' in a spiral and an at sign, a symbol of many ancient cultures and reminiscent of the Nazca Lines, will be used as a new "country brand" to attract tourists and foreign investors and to label for Peru's exports.
By creating this new brand, made public today, Peru aspires to be identified internationally as the "best tourist destination in the world" and with borders and attractive to foreign companies for sale foreign products, today said Eduardo Ferreyros, Minister of Foreign Trade and Tourism.
"This brand, which belongs to all Peruvians, should help build a competitive advantage globally, based on what all Peruvians are and what we want to achieve, "said the minister.
country specific brand in the word 'Peru' and in a spiral, which aims embody "the past, present and future of the country" since this is a symbol in ancient cultures from north and south, and is also, as is the at sign is formed inside the spiral, a projection of the future.
He described the new logo image director Promperú country, Isabella Falco, who said of the new brand to its simplicity and ability to evoke "order", "harmony" and "modernity" in whom the display, and comparisons with the silhouette of a "footprint", the "footprint of Peru," he said.
Falco, which he attributed to the word 'Peru' the qualities of sound and consistently indicated that the predominant color of the mark is white on a red background, but can also be seen on yellow, brown, purple, green and blue.
design, which has received some criticism for its simplicity and its lack of clarity is the result of work begun in 2009, for which the Peruvian government appealed to a wide range of professionals, Falco said.
The image of the spiral, which finally prevailed over five other proposals received a warm welcome from the inhabitants of the seven foreign capitals in which it was tested to verify the effectiveness of communication.
This "powerful instrument of communication" in the words of Ferreyros, was designed by the same firm that created the image of the air carrier LAN technology or Sony, and was supported by a English company develop the research and social perception.
The logo will be present from now on export products (for which employers must comply with a manual for using the mark) and used also in the marketing and sale of magazines, among others.
figure of the Peruvian culture, the renowned chef Gaston Acurio, the Kina Malpartida athlete or actress Magaly Solier (star of "The Empty Nest"), will face a campaign brand awareness .
addition to a national campaign, the Peruvian government will use the logo in prestigious international fairs and international tourist attractions and to do that tomorrow the building of the New York Stock Exchange is seen with a large banner with the new background image.
The Peruvian national brand, for which $ 900,000 was allocated, thus joins the other South American countries like Chile or Colombia.
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